The Metaverse Foundry is built to take ideas to the next level at scale. A limitless place where creative, production and innovation come together to bring to life the greatest ideas, elevate e-commerce and customer experiences.
Mehta to take New Global ECD Role
Mehta joins Hogarth, WPP's fastest-growing company, as the first Global Executive Creative Director.
High Five: Super Bowl Special
Jonathan Jirjis, Executive producer at Hogarth, reflects on a few of his favourite ads aired during the global pause for this year's Super Bowl.
Cecile Douillard, explains ACP's offering in a conversation for Advanced TV Advertising.
"Content production is at the heart of Addressability and our focus is on delivering audience-first creatives and messages through every available activation channel" says Cécile Douillard.
Can Technology Drive Creative to Get Better Results?
Lauren Stearley, Addressable Content Director for North America at Hogarth delves into how addressable content is helping brands increase their relevancy, without breaking the bank.
WPP recognised in Bloomberg Gender-Equality Index for fourth consecutive year
The global standard set by Bloomberg is measured across five pillars: female leadership & talent pipeline; equal pay & gender pay parity; inclusive culture; anti-sexual harassment policies; and pro-women brand.
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, our Head of Content and Culture at Hogarth NY.
Future of Production: Dave Rolfe’s Vision of Audience-First Making
Dave Rolfe speaks to LBB’s Alex Reeves about how Covid highlighted practices that he already favoured, his proudest career moments, and why content should be made by those already embedded in the audience.
