The Reality Flag background image

The Reality Flag

The latest campaign for the Human Rights Campaign, The Reality Flag, is focused on promoting support for the Equality Act in the United States.
The Reality Flag

This landmark federal legislation would guarantee explicit and consistent protections for LGBTQ+ Americans in key areas of life in every state. ​

The Reality Flag is an altered version of the US flag with the 29 stars removed to represent the states that currently do not guarantee basic rights and freedoms for LGBTQ+ people. The campaign was produced by VMLY&R, BCW, Wavemaker and Hogarth. 🏳️‍🌈


Client: Human Rights Campaign​
Agency: VMLY&R ​
Production agency: Hogarth​
Post-production agency: Hogarth​
Media agency: Wavemaker​
Communication agency: BCW​