Potty-tunities - Angel Soft

Don't let a bathroom break make you miss the best moments of your favorite live events. Angel Soft has the solution: "Potty-tunities" - calculated prime times to take a break without missing a beat.

To launch this innovative platform, Angel Soft partnered with Grey NY and Hogarth NY to craft the world's first commercial intentionally designed to be overlooked. This groundbreaking ad premiered during Super Bowl LVIII, arguably the most action-packed cultural event of the year, a day when every second of content - from game plays to commercials - is usually savoured. 

Super Bowl LVIII attracted a staggering 127.7 million viewers, ironically making this strategically "missed" ad the least-watched commercial in the most-watched Super Bowl broadcast.