The Power of Visibility background image

The Power of Visibility

To celebrate the Power of Visibility, Pantene released a short film chronicling the quinceañera of Isa, a transgender woman.​
Power of Visibility

Celebrated by Mexican girls when they turn 15 years old, a quinceañera is a rite of passage that many transgender teenagers are unable to enjoy. Pantene’s film shows how Isa is living life on her terms and, at the age of 44, is finally able to have her own quinceañera.​

This digitally-led campaign includes online video, social media, and contributions from influencers.​


Client: Pantene
Agency: Grey NY
Production agency: Townhouse
Post-production agency: Gramercy Park Studios