Twitter wanted to get marketers and advertisers to understand the behaviours and impact of the audience in the APAC region, and the relevance to their brands. They wanted an event that would help to convince marketers and agencies to consider Twitter for future campaigns.
Working with creative agency Geometry, Hogarth Singapore's team put together all aspects of the event to bring to life the value of five passionate communities (sports, music, food, gaming and entertainment) and how their conversations on Twitter have the potential to shape culture.
Under the name #Launch2020, the online worlds of brands including AirBnB, Mastercard and Disney were brought offline with an exhibition that depicted interactions in the form of tweets within their related communities.
Overall sentiment towards the event was extremely positive, with an oversubscribed turnout by more than a third. The event also won three awards at Campaign Asia’s Event Marketing Awards in May 2020, including a gold for Best Production and silver awards for Best B2B Brand Experience and Best Creative Idea.
The Director of Marketing for the Asia Pacific region at Twitter, shared that it was the most memorable event she had ever attended in her time at the organisation.