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Freelance Art Director, Video

New York, NY USA

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

WPP Production is part of WPP. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com

What does an Art Director do at Hogarth?

This Art Director at Hogarth is a hands-on creative who develops, guides, and elevates the visual execution of a brand’s storytelling across assigned projects-primarily video. Partnering closely with creative, brand, motion, and production teams, this role leads work end-to-end (from brief and concept through design, art direction, execution, and final delivery), ensuring ideas translate clearly and effectively into finished content.

The Art Director is responsible for the execution of assigned projects-crafting key visuals, layouts, and final assets-and for developing comprehensive storyboards that translate scripts and concepts into precise frames, shots, beats, and timing. They provide still art direction for photo and video shoots, defining look and feel, developing visual references, and guiding creative decisions on set as needed.

In addition to concept development and visual direction for videos, this Art Director will define and maintain motion design systems that align to the brand’s look and tone, partnering closely with motion designers to ensure animation quality and consistency. They will review storyboards, style frames, and final cuts for visual excellence, ensuring all work aligns to brand guidelines. The role also includes interfacing with clients on creative decisions-advising on video formats, messaging clarity, delivery requirements, and scope.

Operating in a fast-paced, ever-changing environment, the Art Director balances multiple priorities with strong organization and project management skills, while maintaining a high level of craft and attention to detail. With a strong creative eye and proficiency in Adobe Creative Suite, they bring originality, clarity, and consistency to brand storytelling-delivering thoughtful, polished work that performs across a variety of platforms.

Key Responsibilities:

  • Collaborate with creative and brand leads across a variety of projects, primarily video
  • Partake in end-to-end (brief → concept → design/art direction → execution → final delivery), not concept-only
  • Be hands-on in execution: create/design key visuals, layouts, and final assets (not just directing others)
  • Develop and deliver comprehensive storyboards, translating scripts and creative concepts into clear frames, shots, beats, and timing
  • Define, evolve, and maintain motion design systems to align with brand look, tone, and guidelines
  • Partner closely with motion designers to maintain animation quality and ensure consistency across deliverables
  • Provide still art direction for shoots (photo/video): define look/feel, references, compositions; guide on-set decisions as needed
  • Review storyboards, style frames, and final cuts for visual excellence; ensure all work aligns to brand guidelines
  • Art direct and design for video-led content, ideally including corporate/brand storytelling and talking-head/interview formats with strong creative sensibility
  • Partner with producers, editors, and creative leads to ensure storyboards and creative intent carry cleanly through production and post
  • Interface with clients on creative decisions, including video formats, messaging clarity, delivery formats, and scope
  • Provide clear feedback and honest assessments; communicate effectively with internal teams and clients
  • Stay organized across multiple priorities; strong time management / project management
  • Detail-oriented, collaborative team player
  • Work effectively in a fast-paced, ever-changing environment

Requirements:

  • Graphic Arts / Fine Arts degree or relevant experience
  • 5–10+ years of relevant design and Art Director experience
  • Strong portfolio demonstrating typography, design craft, conceptual problem-solving, and finished deliverables (not only direction)
  • Extensive storyboarding experience is required (storyboards for video/live-action; animatics a plus) — please provide examples
  • Demonstrated ability to work on compelling video content for corporate B2B clients
  • Experience with corporate / talking-head (interview/testimonial) content, with a creative sensibility (preferred)
  • Experience with still art direction (photo/video shoots) and/or creating shot lists/visual references (as applicable)
  • Ability to come up with original solutions; creative flair/strong eye
  • Proficient in Adobe Creative Suite
  • Familiarity with social, digital media, and AI; fresh, bold approach
  • Strong communication, organization, time management, and project management skills
  • Curious, self-starter, strategic thinker; positive/open-minded; solutions-oriented; adaptable
  • Comfort partnering with motion teams and maintaining motion design consistency/quality across workstreams
  • Ability to collaborate with and present to clients; align stakeholders on creative direction, messaging clarity, deliverables, and scope

The hourly rate for this position at the time of this posting may range from $28 to $67. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. 

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Why work here: 
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. 


Inclusion and Impact 
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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