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Account Director - Global Premium Brand
London, UK

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. 

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. 

Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

A Hybrid working model

Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week. The expectation is that working life at Hogarth will involve working from the office for about 60% of the time for most people. Please speak to the Talent Acquisition team to find out more information.

What does an Account Director do at Hogarth?

The role

Our Account Director (AD) are knowledgeable and trusted Client leads. Accountable for end-to- end project delivery, management of client and agency relationships, they lead a diverse and dynamic team to deliver. Responsible for operational discipline, delivery, resource optimisation and profitability management across Clients and projects. You are the key point person for the projects you are leading and are responsible for delivering on time, on specification and on budget.

You possess problem-solving skills, have a passion for production, marketing and advertising and a desire to learn. Highly organised and accountable, you build trusting Client and team relationships, collaborate across multi-disciplined teams and draw on the expertise of Hogarth’s resources and capabilities. You are ensure we execute flawlessly.

Key areas of responsibility:

  • Overseeing production of integrated campaigns including TV, Print, Digital, Social Media
  • First point of escalation for all projects
  • Oversee the on-time delivery of projects and ensure the smooth delivery and swift resolution of issues to maintain client confidence in Hogarth’s capabilities to deliver
  • The key day-to-day Client Delivery contact with clients, agencies and all associated Hogarth teams
  • Understanding of client’s needs to deliver high satisfaction levels and share feedback with wider team and escalate any delivery concerns to Senior Account Director / Client Director
  • Work with client brands and agencies to ensure a clear understanding of the production brief, deliverables and timeline for each project and relay those details to other members of the team as necessary
  • Accountable for ensuring all team members are aware of timelines and deliverables

Collaboration

  • Partner with Production and Finance team to ensure a smooth process, proper resource allocation and a superior result
  • Develop and maintain high levels of team effectiveness, trust, communication, collaboration, productivity, diversity, engagement and ensure the team feel personal accountability for deliverables and projects
  • Demonstrate strong collaboration skills with internal agency teams and key external partners to ensure quality and adherence to production guidelines for key deliverables

Process

  • Oversee medium to complex projects independently and with a team, from initiation through to completion
  • Work collaboratively with all internal team members to facilitate the process of developing effective strategies and briefs that lead to great work
  • Understand and anticipate client needs, taking them into account when framing and making delivery decisions
  • Possess an understanding of project and client management techniques and bring process innovation to how we manage our engagements
  • Leverage our on-site, onshore, offshore network to deliver great work in the most efficient and effective way
  • Identify improvements to existing workflow and processes
  • Identify potential project risks and develop contingency plans and if needed, escalate to Senior Account Director / Client Director
  • Review team structure and resources on an ongoing basis to ensure client is serviced appropriately
  • Ensure the highest quality is always delivered to clients
  • Managing a team of account managers
  • Leading client relationships for all assigned projects
  • Point of contact for escalations for client, agency and internal teams

Leadership

  • Create a culture of fresh-thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth
  • Contribute to Hogarth’s culture by exhibiting ownership, professionalism, passion and leading by example
  • Take ownership and find solutions, whilst supporting the wider team by removing any barriers to success
  • Retain the best talent

Financials

  • Demonstrate strong commercial abilities, business and financial acumen
  • Manage financial aspects of the account including development of SOW and working with Finance where appropriate
  • Responsible for monthly billing and tracking of all production budgets
  • Ensure a thorough understanding of commercial arrangements, and SLA’s across the account and ensure specific details are understood by the broader team
  • Protect margins
  • Proactively seek and identify new revenue opportunities across your clients

Requirements

  • Client management experience within a production agency and/or a creative agency 
  • Previous experience on global campaigns’ production, involving stills and video shooting and post-production
  • Good understanding of creative and production processes across all key channels, including digital, video, content, social etc.
  • Line management experience 
  • Ability to manage complex projects with varying components, demonstrating ability to deliver on time and on budget
  • Experience of building solid client relationships
  • A professional, calm, approachable demeanour, and the ability to thrive in a dynamic highly matrixed agency environment
  • Ability to effectively manage multiple projects and relationships cross functionally
  • An appreciation for how great work gets done and a commitment to ensuring flawless execution and delivery
  • Proven ability to collaborate with dynamic cross-functional teams to deliver on projects
  • Demonstrates an ability to solve problems with the solution that works for all stakeholders without compromising the quality of the deliverables or the project
  • Must be commercially astute able to build scopes, create budgets and track profitability
  • Proven negotiation skills
  • Strong client relationship skills including presenting to clients and the ability to think on your feet
  • Strong written/oral communication skills
  • Proficiency with Microsoft Word, Excel, PowerPoint.

 

#LI-Hybrid

Diversity & Inclusion

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves.  We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. 

We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.

Please contact [email protected] if you need the job advert or form in another format.

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