The new commercial for the Toyata Avanza, ‘Theatre of Memories’ is a multi-generational, honest, heartfelt film directed by Sweetshop duo Christian & Patrick, in partnership with Ogilvy Singapore and Hogarth Worldwide.
Shot over five days in Bangkok and Rayong, the film captures the various features of the new SUV while also showing its adaptability, from drives to the beach to grocery runs, and from overnight getaways to family outings. The Toyota Avanza is more than just a family car, it becomes part of the family and helps to make memories.
Client: Toyota Motor Asia Pacific
Agency: Ogilvy Singapore in partnership with Hogarth Singapore
Production company: Sweetshop (Bangkok)
Post-production: Heckler (Singapore & Sydney)
Audio post-production: KOM (Kay/Oskwarek Music Co.)
Sound: Grand Central Recording Studios (UK)