Jameson Irish Whiskey, Hogarth, and Ogilvy New York teamed up for this global campaign for the brand, that invites everyone to be part of the Jameson family.

“Must Be a Jameson,” narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley, celebrates the attributes that have propelled the brand – always welcoming and forever smooth.